Smart Business Strategies For Horse Professionals Seminar

May 10th, 2013 11:10 AM | Comments Off on Smart Business Strategies For Horse Professionals Seminar
Social media is hands down the most powerful marketing and business tool horse professionals have ever had available. However, it changes so rapidly that few horse business owners are fully capitalizing on its benefits. Plus, finding the time to sift through all the information to identify what might actually work for your horse business can be extremely frustrating.

That’s where Equestrian Professional can help! The free webinar, Smart Social Media for Horse Professionals, will get you up-to-date with what’s happening in the world of social media marketing as it applies to horse business owners.

Event: Smart Social Media for Horse Professionals

Date: May 20th 2013

Time: 5:30 pm Pacific – 7:30 Central – 8:30 Eastern

Place: Simulcast – attend via your phone or computer

Speakers: Elisabeth McMillan and Chad Mendell

Nearly every major social media platform i.e. Facebook, LinkedIn, YouTube, Pinterest and Google Plus has made important changes in the last six months. These changes affect your marketing strategies. If you want social media to deliver more customers, sponsors, horse sales and success for your horse business, sign up for our free webinar Smart Social Media for Horse Professionals 2013.

This webinar will save you loads of time and help you get optimal results from your social media presence.

You will learn the important changes Facebook, LinkedIn, Pinterest and Google Plus have made and how your horse business can benefit.

  • Which social media strategies and platforms work best for your specific horse business model and why. You’ll get loads of examples and ideas that you can apply right away to improve your results.
  • Tips for building social media relationships and followers that consistently deliver the best customers to your door and how to effectively connect with them.
  • Strategies and systems to help you get more done in less time. Social Media can be overwhelming and totally ineffective without the right tools and systems in place. You’ll learn how to create a plan that works for your busy schedule.

Plus, we’ll be giving away one free private Social Media Consulting session for every 100 horse professionals that register. During this session you will receive coaching from either Elisabeth McMillan or Chad Mendell, the founders of the Equestrian Social Media Boot Camp. We will announce the winners during the webinar!

This webinar is free to all horse professionals and can be attended via your phone or computer. However, you must register to attend. Smart Social Media for Horse Professionals is an annual event and one of our most popular seminars of the year. Spots are limited and they will fill quickly. Sign up today!

About the Speakers

Elisabeth McMillan is the editor and founder of Equestrian She is a horse business and marketing consultant and an industry expert on Social Media. She has addressed the topic of social media marketing at equestrian association conventions such as UPHA, USEA, CHA, The Kentucky Horse Council, and is scheduled to speak at the AHP (American Horse Publications) convention this June. was also a top 10 finalist in the 2011 ESMAs in the categories of “Best Use of Facebook” and “Most Informative.” She was selected as one of judges for the 2012 ESMA (Equestrian Social Media Awards)

Chad Mendell is the co-editor at Equestrian The former executive editor of The Horse: Your Guide To Equine Health Care and where he developed an array of online educational products from videos, newsletters, and webinars. In 2010, he founded CowDog Media, an inbound marketing and web development company focused on helping businesses be more than just a point of purchase for their customers by helping them become an invaluable resource. He was selected to judge the 2012 ESMA (Equestrian Social Media Awards). Additionally, Chad is the vice president of the Kentucky Horse Council, and is scheduled to speak at the AHP (American Horse Publications) convention this June. He also actively trains and shows reining horses.


Equestrian provides horse business education, resources, and support to horse professionals around the globe. The site offers a wide array of programs, tools, and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers.

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