SmartPak Introduces Rockin’ SP – Smarter Gear for Smarter Riders

November 14th, 2012 3:03 PM | Comments Off on SmartPak Introduces Rockin’ SP – Smarter Gear for Smarter Riders

press release

PLYMOUTH, MA—November 13, 2012—What do you get when you combine the smarts of world champion riders with SmartPak’s obsessive attention to detail?  You get SmartPak’s new exclusive line of Western tack and equipment, Rockin’ SP – Smarter Gear for Smarter Riders!

Rockin’ SP is the latest product line from SmartPak, the country’s largest equestrian online and catalog retailer and includes a variety of Western headstalls, reins and training equipment.  SmartPak’s diverse and expansive product offerings include its own line of supplements, tack, and horse blankets as well as an extensive selection of leading brands of equine health, apparel, tack, and equipment.

Legendary reiners Tom McCutcheon and Tim McQuay, Gold Medal teammates at the 2010 World Equestrian Games, played a key role in developing Rockin’ SP, working with SmartPak to create a unique line of Western tack and equipment that is handcrafted with unrivaled quality and design.

“There’s a lot of tack out there that’s just average,” said McCutcheon, an NRHA Million Dollar rider and the 2010 USEF Equestrian of the Year.  “Rockin’ SP is absolutely the ‘great stuff’ made from high-quality leather that’s sure to last for years to come.”

Tim McQuay, the NRHA Hall of Famer who has twice won team Gold and individual Silver Medals at the World Equestrian Games, agreed.  “We spent countless hours working with SmartPak to develop working tack that would really meet the needs of today’s riders through smarter design and uncompromising quality. Then we put it to the test on our own horses and didn’t stop until we’d reached perfection.

“The high quality Hermann Oak Harness leather used in the Rockin’ SP tack is oiled and hand rubbed to give the ultimate feel and finish.  The products come soft, supple and ready to use right out of the box – no rough edges or stiff, inflexible leather,” said Becki Goss, Vice President of Western Marketing for SmartPak.  “With free shipping every day on all overs over $75 and our 100% Happiness Guarantee, I urge everyone to take advantage of our risk-free shopping and give the Rockin’ SP line a try!”

The full line of Rockin’ SP products are available exclusively in the SmartPak catalog and website.  Visit to shop SmartPak’s full inventory of products for you and your horse, and to place a risk-free order.


About SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 60 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States.  SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence Platinum award as well as an “Excellent” rating from STELLAService.  An eight-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.

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