Intermountain Farmers Association Joins as a U.S. Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy

November 26th, 2012 3:53 PM | Comments Off on Intermountain Farmers Association Joins as a U.S. Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy

press release

(Pictured left to right) Brad Camp, IFA vice president of marketing, Cam McKenzie, Alltech Idaho regional manager, Layne Anderson, CEO, IFA, and Dennis Christensen, IFA category manager, at the launch of IFA as an official partner for the Alltech Official FEI World Equestrian Games™ 2014 in Normandy.

[RIVERTON, Utah] – Intermountain Farmers Association (IFA) has become an Alltech Official Partner of the Alltech FEI World Equestrian Games™ 2014 in Normandy. The announcement was made on Monday at the IFA Riverton Country Store.

This partnership provides IFA a wide range of partner benefits including exclusive marketing rights. They will activate a number of marketing and promotional campaigns across their range of equine feeds, giving their customers throughout the Intermountain West the opportunity to be involved in the excitement of the world’s most prestigious equestrian event.

“IFA is delighted to be a United States Alltech Official Partner for the Alltech FEI World Equestrian Games™ 2014 in Normandy,” said Layne Anderson, CEO of IFA.  “We are looking forward to continuing our close relationship with Alltech, through the inclusion of the LIFEFORCE FORMULATM pack in our new IFA equine line as well as partnership on nutritional research and product development.”

“IFA joins more than 22 global partners who have united in a collaborative effort to promote optimal animal health and nutrition through the Alltech FEI World Equestrian Games™ 2014 in Normandy. We look forward to an exciting partnership,” said Geoff Frank, Alltech sales manager of North America.

In October, IFA launched its new line of Conditioner equine feed incorporating Alltech technologies. This innovative range brings a quality feed for every stage of a horse’s life to IFA customers.

The Alltech Official Partner Program is a strategic partnership with leading horse feed and animal health and nutrition companies throughout the world. It is an exclusive sales and marketing program linked to the Alltech FEI World Equestrian Games™ 2014 in Normandy. It enables partners from around the globe to differentiate equine feed with the Alltech Equine Advantage inside and provides official partners with the right to use Alltech Official Partner brand marks linked to the Games. The program affords Alltech Official Partners the opportunity for their customers to be involved in the excitement of the Alltech FEI World Equestrian Games™ 2014 in Normandy.

IFA
Intermountain Farmers Association (IFA Country Stores) was organized as a co-op in 1923 as Utah Poultry Exchange by men with hard-working values and a vision for the future.   Today, we proudly manufacture and provide products and services to the agricultural community and to those choosing a country living lifestyle.  IFA has 24 IFA Country Store locations located in Utah, Colorado, Nevada, Idaho, and New Mexico.  In addition, Agronomy Centers and Feed Mills are strategically located to serve our patrons throughout the Intermountain West.  For locations, visit www.intermountainfarmers.com.

Alltech
Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 32 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. With 2,800 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle-East, Africa and Asia.  For further information, visit www.alltech.com. For media assets, visit www.alltech.com/press.  

Alltech is the proud sponsor of the Alltech FEI World Equestrian Games™ 2014 in Normandy to be held from Aug. 24 – Sept. 7, 2014. Visit the official site of the Games at www.alltechfeiweg2014normandy.com  for further information.

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